Great American Supplemental Benefits Group

Our family of companies include: Central Reserve Life, Continental General, Great American Life, Loyal American Life, Provident American Life & Health and United Teacher Associates Insurance Companies 







RJR INSURANCE SERVICES, INC., SENIOR HEALTHCARE CONSULTANTS, and RICHARD P. DALE, JR. ANNOUNCE INCREASED GROWTH FORECASTS FOR 2010 AND BEYOND BY ENHANCING RELATIONS WITH GREAT AMERICAN SUPPLEMENTAL BENEFITS GROUP

Dallas, TX May 12, 2010 - RJR Insurance Services, Inc., Senior Healthcare Consultants (SHC), and Richard P. Dale, Jr., industry leaders in the marketing of senior supplemental benefits, have announced a strategic marketing relationship with Great American Supplemental Benefits Group (GASBG) and their family of companies. GASBG’s promise of increased, dedicated support has allowed RJR Insurance Services and SHC to project increased growth forecasts for 2010 and beyond.


The key management behind the SHC/GASBG relationship includes:

Billy Hill, Jr. – President, Great American Supplemental Benefits Group

Richard P. Dale, Jr. - President and CEO, RJR Insurance Services, Inc.

Ernie Giambra – Chief Marketing Officer, GASBG

Brian M. Corder – Chief Financial Officer, RJR Insurance Services, Inc.

David L. Chambers – Director of Brokerage Sales, GASBG

Robert A. Douglas – CMO, RJR Insurance Services, Inc. Senior Vice President, SHC


Richard P. Dale, Jr. stated, “I am thrilled with the increased support from all at GASBG. Their heightened commitment toward escalating our growth pattern for the future will certainly advance the goals of our mission statement. Our mission statement is to always strive to provide better benefits to our clients and strengthen the relationships we have with our carriers, sales staff, and our internal employees in all ways possible.”


Billy Hill, Jr., President of Great American Supplemental Benefits Group (GASBG) adds, “We are proud of the relationship we have built over the past several years with RJR Insurance Services, Inc. and Senior Healthcare Consultants and hope to continue assisting them in their growth.” Ernie Giambra went on to say, “Their ability to mass market products on a nationwide scale and reach out to the senior population using their educational sales approach is an excellent fit with our 2010 marketing strategies to the extent that we are allocating enhanced resources to support Senior Healthcare Consultants where ever possible.”


With the anticipated growth of more than 10,000 people per day entering Medicare age, in addition to the potential for new and expanding markets nationally as well as globally, the combined efforts between these organizations has created a platform for success.


About Great American Supplemental Benefits


Great American Supplemental Benefits Group (GASBG) is located in Austin, Texas. GASBG’s family of insurance companies provide supplemental insurance products for Medicare supplement, cancer, heart/stroke and accident through licensed independent agents and registered representatives. Senior Healthcare Consultants (SHC), owned by RJR Insurance Services, Inc. is the leading Medicare Supplement distributor for GASBG marketing senior market products through GASBG’s below primary carriers:

Loyal American Life Insurance Company® (LOYAL)
LOYAL has been marketing insurance products for the needs of seniors since 1955 and has a rating of "A (Excellent)” by A.M. Best.
1

United Teacher Associates Insurance Company (UTA)
Founded in 1958, UTA is rated "A- (Excellent); " by A.M. Best.
1 UTA offers insurance products designed to meet most people’s needs throughout the various stages of their lives.

Great American Supplemental Benefits Group (GASBG), and its family of companies are part of the Great American Financial Resources®, Inc. (GAFRI) group of companies. GAFRI is a wholly owned subsidiary of American Financial Group®, Inc. (AFG).

AFG is an insurance holding company, based in Cincinnati, Ohio with assets in excess of $27 billion. AFG is listed and traded on the New York Stock Exchange and NASDAQ Global Select Market under the symbol “AFG”.



1. At March 27, 2009. "A (Excellent)" is third highest out of 16 categories. "A- (Excellent)" is fourth highest out of 16 possible categories. These ratings indicate an “excellent ability to meet ongoing obligations to policyholders,” and are based on "a comprehensive quantitative and qualitative evaluation of balance sheet strength, operating performance and profile."